European White Oak. Always.
Slower-grown than American white oak, with a tighter grain and harder cell wall — which means more resistance to dents and a finer reading underfoot. We source exclusively from FSC-certified European forests where regrowth outpaces harvest.
Wide. Long. Quietly opinionated.
A 7-5/8″ Studio plank reads continuous across an entire great room. Our planks run up to 87″ long, which means fewer end-joints and less visual chatter. We cut a 4 mm sawn-face wear layer — twice the standard residential — so the floor can be sanded and refinished generationally, not once.
UV-cured. Hard. Done.
This is a UV cured hard finish, no VOCs, ceramic reinforced hard finish with little to no maintenance.
Lifetime structural. We mean it.
A lifetime structural warranty on every Studio plank. A 25-year residential finish warranty. If something goes wrong, you don’t fight a call center in another time zone — you talk to a real person in Troy, Michigan.
A floor isn’t a finish. It’s the foundation a home is built on. So we’d rather make fewer SKUs, do them better, and let the wood do the talking.
Hold a plank.
The fastest way to understand any of this is to feel it. Three swatches, free, on your doorstep in three days.